PROSPECTS AND OPPORTUNITIES
Cat food faces a bright outlook as pet health is made a key priority
Steady growth in cat food will be driven by the growing preference for wet and specialised products, which generally costs more than dry food. Wet food is often seen as a healthier or more palatable option for cats, and its popularity is rising among Greek consumers who prioritise their pets' well-being.
Retail e-commerce channel set to evolve rapidly
Retail e-commerce has evolved rapidly in Greece and is set to become a critical distribution channel for players in the cat food category. The shift to online shopping, accelerated by the COVID-19 pandemic, has provided pet owners with convenient access to a wide range of cat food products.
Innovative cat food products to focus on health and nutrition
Innovation in cat food will be primarily driven by the growing trend towards pet humanisation and an increased focus on health and wellness. Brands are developing new products that cater to specific dietary needs, such as grain-free, hypoallergenic, and functional foods that support cats' overall health, including digestive health, urinary tract care, and weight management.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Greece?
- Which are the leading brands in Cat Food in Greece?
- How are products distributed in Cat Food in Greece?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Greece - Category analysis
KEY DATA FINDINGS
Steady performance amid rising cat ownership
Mars Inc holds a firm lead as smaller brands make inroads
Pet specialists build a strong relationship with cat owners
Cat food faces a bright outlook as pet health is made a key priority
Retail e-commerce channel set to evolve rapidly
Innovative cat food products to focus on health and nutrition
Pet Care in Greece - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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