PROSPECTS AND OPPORTUNITIES
Evolving consumer expectations and population growth to support future expansion
The steady rise in Germany’s cat population provides a solid foundation for continued growth of cat food over the forecast period. As an increasing number of urban households and single-person homes adopt cats, the role of feline companions in daily life is becoming more central.
E-commerce to evolve beyond convenience
E-commerce will remain a vital channel for cat food, but its future growth depends on more than just convenience. With the post-pandemic market maturing, consumers now expect a richer, more seamless online experience.
Innovation to focus on functional nutrition and sustainability
Innovation will remain a key driver of local cat food, especially as consumer expectations around health and sustainability grow. Functional foods offering targeted health benefits, such as probiotics for digestion or omega fatty acids for skin and coat, are expected to expand in number.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Germany?
- Which are the leading brands in Cat Food in Germany?
- How are products distributed in Cat Food in Germany?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Germany - Category analysis
KEY DATA FINDINGS
Demographic shifts support long-term opportunities for cat food
Competitive pressure intensifies among leading players
E-commerce remains key as part of omnichannel approach to cat food sales
Evolving consumer expectations and population growth to support future expansion
E-commerce to evolve beyond convenience
Innovation to focus on functional nutrition and sustainability
Pet Care in Germany - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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