PROSPECTS AND OPPORTUNITIES
Cat food will remain a key growth driver in overall pet care
In South Korea, overall sales growth in pet care is expected to be primarily driven by the rapid growth of cat food, which is set to see a solid retail value CAGR at constant 2025 prices in the forecast period. This trend will largely be supported by the significantly faster growth of the cat population compared with the dog population.
International brands expected to outperform domestic brands
The mass cat deaths in 2024 are set to have a lasting impact on cat food in South Korea. Due to the unresolved nature of the incident, consumer trust in domestic brands has been severely shaken.
Daiso’s growing influence in cat food
Affordable and accessible general merchandise stores such as Daiso show significant potential in pet care, including cat food. Daiso, a well-known $1 shop in South Korea, has a strict pricing policy whereby no product exceeds KRW5,000.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in South Korea?
- Which are the leading brands in Cat Food in South Korea?
- How are products distributed in Cat Food in South Korea?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in South Korea - Category analysis
KEY DATA FINDINGS
Economic shifts impact growth in cat food
Mass cat deaths incident negatively impacts domestic brands
E-commerce accounts for three quarters of sales of cat food
Cat food will remain a key growth driver in overall pet care
International brands expected to outperform domestic brands
Daiso’s growing influence in cat food
Pet Care in South Korea - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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