PROSPECTS AND OPPORTUNITIES
Bright outlook for cat food thanks to rising cat population and the pet humanisation trend
The demand for cat food is expected to be sustained in the coming years due to the stable growth of the cat population in the Philippines, which should drive strong growth both in retail value and volume terms. While cats are becoming more popular as pets, especially among younger urban dwellers and apartment owners, dogs still dominate due to their perceived utility as bantay (guardians) of the home, and their easier integration into traditional family lifestyles.
E-commerce is expected to gain ground as consumers look for convenience and value
E-commerce is expected to grow in popularity in cat food in the Philippines over the forecast period. With increasing internet penetration and smartphone usage, more Filipinos are becoming comfortable shopping online, including for cat food.
Evolving attitudes to pet ownership set to drive the premiumisation of cat food
The pet humanisation trend is expected to persist, fuelling value growth in cat food. While this trend has long been observed with dogs, cats are increasingly becoming part of the family dynamic, especially among urban dwellers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Philippines?
- Which are the leading brands in Cat Food in Philippines?
- How are products distributed in Cat Food in Philippines?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in the Philippines - Category analysis
KEY DATA FINDINGS
Increase in cat ownership fuelling growth in 2025
Whiskas leads cat food with mid-priced offerings and backed by innovation
Pet shops and superstores remain the go-to option for cat food
Bright outlook for cat food thanks to rising cat population and the pet humanisation trend
E-commerce is expected to gain ground as consumers look for convenience and value
Evolving attitudes to pet ownership set to drive the premiumisation of cat food
Pet Care in the Philippines - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!