PROSPECTS AND OPPORTUNITIES
Bright outlook as cat ownership expands further
Turkey’s growing population of cat owners, notably among young professionals and families, is set to forge strong growth in cat food sales over the forecast period, outpacing the dog food category. This trend reflects the rising health awareness among pet owners and their growing emphasis on pet well-being.
Further evolution for the retail e-commerce channel
Retail e-commerce has made impressive advances in the distribution of cat food over recent years, and the channel is expected to continue this strong growth trajectory. Online sales of cat food, particularly premium and fresh cat food, will see double-digit annual growth rates over the next five years, driven by shifting consumer preferences, technological advancements, and an increasing willingness to invest in high-quality pet nutrition.
Local production base will fuel innovations tailored to consumer needs
In 2025, Nestlé Purina PetCare Türkiye is establishing a new factory in Turkey aiming to strengthen its regional presence, boost local production, reduce import dependency, and meet growing consumer demand. The company’s focus on innovation is expected to peak in 2026, while 2025 will be a busy year for restructuring and factory investments.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Turkey?
- Which are the leading brands in Cat Food in Turkey?
- How are products distributed in Cat Food in Turkey?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Turkey - Category analysis
KEY DATA FINDINGS
Rising cat ownership supports volume growth
Nestlé Purina PetCare Türkiye leads the competitive landscape
Grocery retailers and e-commerce takes value share from pet specialists
Bright outlook as cat ownership expands further
Further evolution for the retail e-commerce channel
Local production base will fuel innovations tailored to consumer needs
Pet Care in Turkey - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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