PROSPECTS AND OPPORTUNITIES
Increasing popularity of prepared food will support growth
The rate of growth in retail constant value sales of cat food will continue to slow in 2026 and be slightly lower across the forecast period as a whole than in the review period. Nonetheless, growth will be supported by a continued increase in the proportion of owners feeding their cats prepared food and an expanding feline population underpinned by increasing pet humanisation, particularly among younger cat owners.
E-commerce will continue to grow in importance
E-commerce will continue to grow in popularity as a distribution channel for dog food in Ukraine during the forecast period. A wide product assortment, the ease of price comparison, competitive pricing and convenience will be the key factors in this.
Kormotech TOV makes a play for young, affluent consumers with Delickcious
Local company Kormotekh TOV, which ranked second in cat food in terms of retail value share to Nestlé-Ukraine TOV in 2024, launched a new premium brand called Delickcious in November 2024. It consists of over 20 SKUs, mostly in wet cat food and cat treats.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Ukraine?
- Which are the leading brands in Cat Food in Ukraine?
- How are products distributed in Cat Food in Ukraine?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Ukraine - Category analysis
KEY DATA FINDINGS
Economy wet cat food remains the largest category
Nestlé-Ukraine TOV continues to lead
Pet superstores continue to cannibalise pet shops
Increasing popularity of prepared food will support growth
E-commerce will continue to grow in importance
Kormotech TOV makes a play for young, affluent consumers with Delickcious
Pet Care in Ukraine - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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