PROSPECTS AND OPPORTUNITIES
Health-focused innovation to underpin steady market expansion
Sales of cat food are forecast to continue rising, supported by increasing consumer attention to pet health and well-being. Functional cat foods addressing issues such as digestive health, joint support and weight management are gaining traction, particularly among younger, health-conscious pet owners.
Gradual e-commerce expansion complements supermarket dominance
Despite the global acceleration of e-commerce in pet food, New Zealand’s cat food market will continue to be dominated by supermarkets over the forecast period. Convenience, competitive pricing, and ingrained shopping habits mean that retailers such as Woolworths, New World and Pak’nSave will retain their strong market positions.
Innovation driven by natural ingredients and functional diets
Innovation in the New Zealand cat food market is expected to remain centred on premiumisation, natural ingredients and functional health solutions. Brands are increasingly focusing on offering grain-free, high-protein diets using free-range meats and sustainably sourced fish, aligning with consumer demand for natural, ethically produced products.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in New Zealand?
- Which are the leading brands in Cat Food in New Zealand?
- How are products distributed in Cat Food in New Zealand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in New Zealand - Category analysis
KEY DATA FINDINGS
Shifting consumer behaviour drives premiumisation and diversified product formats
Competitive dynamics shaped by Nestlé’s aggressive expansion
Supermarkets dominate while e-commerce grows modestly
Health-focused innovation to underpin steady market expansion
Gradual e-commerce expansion complements supermarket dominance
Innovation driven by natural ingredients and functional diets
Pet Care in New Zealand - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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