PROSPECTS AND OPPORTUNITIES
Uncertain economic outlook to limit stronger category growth
Despite nascent premium trends in cat food, retail volume and value sales growth (at constant 2025 prices) will remain moderate over the forecast period. Future growth potential will mainly be impacted by pessimistic economic outlooks and unpredictable economic policy, resulting in conservative behaviours from cat owners and businesses alike.
Growing dependence on delivery to minimise impact of pricing via e-commerce
With cat food growth and shopping habits increasingly reactive to developments in premium segments, e-commerce will undoubtedly face challenges to growth. However, given how deeply ingrained online shopping is for cat owners, product availability will pose a greater threat than fluctuating demand.
Natural claims, functionality, and transparency to be major focus for cat food players
As players continue to ease into the growing cat food space, they will seek to attract consumer loyalty using rewards, format, and claims. Limited/single ingredient products, as well as those with a focus on “prey-based”, grain free, or low-fat options, will become staple product claims as cat owners push brands for revamped formulations across all formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in USA?
- Which are the leading brands in Cat Food in USA?
- How are products distributed in Cat Food in USA?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in the US - Category analysis
KEY DATA FINDINGS
Economic outlook continues to favour cat food’s growth
Legacy players face continued challenge from emergent brands
Convenience and premium innovations draw consumers online
Uncertain economic outlook to limit stronger category growth
Growing dependence on delivery to minimise impact of pricing via e-commerce
Natural claims, functionality, and transparency to be major focus for cat food players
Pet Care in the US - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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