PROSPECTS AND OPPORTUNITIES
Degree of premiumisation over forecast period
Cat food will continue to register healthy constant value growth. There is significant room for further growth, as most cat owners still feed their cats non-prepared food.
Continuing growth for e-commerce
E-commerce will register healthy value growth across all retailers, including grocery retailers and pet shops and superstores. Retailers will also drive growth by offering online exclusive discounts.
Innovation centred around premium brands
Like with dog foods, innovations in cat food will be mainly in the premium segments. A current example of a premium cat food that is seen as innovative is the Platinum brand, which offers MeatCrisp cat food, containing over 80% fresh fish or chicken and no grains or flour.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Bulgaria?
- Which are the leading brands in Cat Food in Bulgaria?
- How are products distributed in Cat Food in Bulgaria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Bulgaria - Category analysis
KEY DATA FINDINGS
Healthy value growth
Nestlé, followed by Mars, continues to dominate
Clsoing gap between supermarkets and pet shops and superstores
Degree of premiumisation over forecast period
Continuing growth for e-commerce
Innovation centred around premium brands
Pet Care in Bulgaria - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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