PROSPECTS AND OPPORTUNITIES
Cat food will maintain positive sales, supported by the popularity of cats as pets
Cat food will maintain positive sales over the forecast period, supported by baseline demand, with cats remaining popular pets. Trends currently influencing sales are also expected to continue.
Retail e-commerce will continue to grow over the forecast period
In a cross-category trend, retail e-commerce is set to continue growing in terms of value sales and distribution share over the forecast period, thanks to consumers’ ongoing acceptance of online channels and the convenience it offers. Indeed, online retailers will continue to enhance their offers, with faster shipping times and free or low shipping fees, subscription and repeat order services, customer services, and a wider range of payment method options.
Innovations expected to remain focus on natural formulations and added value
Similar to dog food, cat food is already rather mature in Switzerland, with there being a large selection of products, brands, and private label lines across all price bands, which cater to various different preferences and needs, from simple options to those which are more sophisticated. For example, options which are age specific, breed specific, and targeted for specific health concerns, such as dental care, those for a healthy digestive and/or urinary tract, skin/fur, and allergies, alongside natural and free-from formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Switzerland?
- Which are the leading brands in Cat Food in Switzerland?
- How are products distributed in Cat Food in Switzerland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Switzerland - Category analysis
KEY DATA FINDINGS
Sales of cat food supported by baseline demand as cats are popular pets
Nestlé maintains lead in cat food thanks to wide and popular portfolio
Supermarkets and pet shops and superstores remain the leading distribution channels
Cat food will maintain positive sales, supported by the popularity of cats as pets
Retail e-commerce will continue to grow over the forecast period
Innovations expected to remain focus on natural formulations and added value
Pet Care in Switzerland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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