PROSPECTS AND OPPORTUNITIES
High-quality proteins, superfood ingredients and functional benefits are set to drive value growth
Sales of cat food are expected to record moderate growth over the forecast period, with dry food and cat treats and mixers projected to deliver stronger value growth than wet food. Manufacturers are anticipated to continue focusing on premium formulations with added functionality.
Retail e-commerce and an omnichannel approach will remain key strategies for distributors
Retail e-commerce is expected to continue growing as a distribution channel for cat food; however, as it now accounts for nearly one-third of total purchases, the rate of growth is likely to moderate. However, monthly subscription boxes from online platforms such as Wanimo and Wamiz are proving popular, with these offering pet care products including treats and accessories tailored to the client’s particular pet.
Health-focused innovation is set to shape cat food launches over the forecast period
Cat food supplements will receive rising attention across the forecast period as cat owners adopt a more preventative approach to animal health. Reflecting this shift, Nestlé Purina offers its Multivitamin + Supplement powder, designed to be added to cat food.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in France?
- Which are the leading brands in Cat Food in France?
- How are products distributed in Cat Food in France?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in France - Category analysis
KEY DATA FINDINGS
The rising cat population supports value growth, as consumers invest in premium products
Nestlé Purina PetCare France retains its lead while recording the strongest uplift in share
Retail e-commerce leads sales, with key players including dedicated pet shops
High-quality proteins, superfood ingredients and functional benefits are set to drive value growth
Retail e-commerce and an omnichannel approach will remain key strategies for distributors
Health-focused innovation is set to shape cat food launches over the forecast period
Pet Care in France - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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