PROSPECTS AND OPPORTUNITIES
Premiumisation and rising pet ownership will drive growth in cat food in the coming years
Over the forecast period, cat food in Belgium will see steady growth in both volume and current value terms, with premium dry cat food enjoying the most rapid growth. Value sales will be driven by pet ownership, ongoing premiumisation, and evolving consumer preferences for high-quality nutrition.
Competition in distribution set to rise as e-commerce gains share
The ongoing shift towards e-commerce will be driven by evolving consumer expectations for convenience, product ranges, and transparent pricing. Urban consumers and younger demographics, in particular, are rapidly embracing online platforms for their pet care purchases.
Natural cat food will likely drive growth in the premium segment
Natural cat food is expected to significantly contribute to current value growth over the forecast period. Traditionally, cat food manufacturers focus on palatability; however, the category is witnessing an increased emphasis on health-oriented, minimally processed options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Belgium?
- Which are the leading brands in Cat Food in Belgium?
- How are products distributed in Cat Food in Belgium?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Belgium - Category analysis
KEY DATA FINDINGS
Growth in 2025 driven by increased cat population, premiumisation and switch to wet cat food
Mars leads due to broad presence across subcategories, but Vitakraft sees the most dynamism
Supermarkets leads sales, but pet shops and superstores see rapid growth driven by premiumisation
Premiumisation and rising pet ownership will drive growth in cat food in the coming years
Competition in distribution set to rise as e-commerce gains share
Natural cat food will likely drive growth in the premium segment
Pet Care in Belgium - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!