PROSPECTS AND OPPORTUNITIES
Apartment living and easing inflation set to drive up cat ownership
Urbanisation and changing lifestyles are set to shape demand for cat food over the forecast period, particularly with the growing trend of apartment living. As an increasing number of Australians reside in smaller spaces and lead busier lives, cat ownership is expected to increase, as these animals are considered well-suited to compact environments.
Freeze-dried technology to drive innovation within cat food
An increasing number of Australian pet owners are looking for the benefits of raw feeding without the inconvenience. Freeze-dried, along with air-dried, cat food is gaining popularity as a convenient and nutritious alternative to traditional dry food.
The evolution of e-commerce as a distribution channel for cat food
E-commerce is set to play a bigger role in the sales of cat food in Australia as technology advances and shopping habits shift. Online platforms are expanding their offerings, providing exclusive premium brands, personalised recommendations, and subscription services that ensure convenience for pet owners.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Australia?
- Which are the leading brands in Cat Food in Australia?
- How are products distributed in Cat Food in Australia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Australia - Category analysis
KEY DATA FINDINGS
Stable growth for cat food driven by urbanisation and premium choices
Mars maintains leadership, while Nestlé gains share in 2024
Supermarkets leads cat food distribution, while e-commerce gains momentum
Apartment living and easing inflation set to drive up cat ownership
Freeze-dried technology to drive innovation within cat food
The evolution of e-commerce as a distribution channel for cat food
Pet Care in Australia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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