PROSPECTS AND OPPORTUNITIES
Sustained value growth expected through premiumisation and adoption
Retail sales of cat food in Portugal are expected to continue rising over the forecast period. Growth will be supported by two converging forces: the continued increase in cat ownership and rising consumer willingness to invest in high-quality pet nutrition.
E-commerce poised for expansion among younger, price-sensitive shoppers
Online retailing is expected to become an increasingly important channel for cat food over the coming years. Younger pet owners, who prioritise convenience and digital access, are more inclined to use e-commerce platforms.
Product innovation and health-focused snacks will support future growth
Innovation will remain a key driver of category growth. Manufacturers are likely to continue launching new products that address both feline nutritional needs and owner preferences for convenience and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Portugal?
- Which are the leading brands in Cat Food in Portugal?
- How are products distributed in Cat Food in Portugal?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Portugal - Category analysis
KEY DATA FINDINGS
Rising cat ownership and premiumisation drive value growth
Nestlé remains the leader while Mars emerges as a dynamic challenger
Supermarkets dominate distribution while pet superstores gain ground
Sustained value growth expected through premiumisation and adoption
E-commerce poised for expansion among younger, price-sensitive shoppers
Product innovation and health-focused snacks will support future growth
Pet Care in Portugal - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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