PROSPECTS AND OPPORTUNITIES
Increasing interest in cats as pets set to further drive category growth
Cat food in South Africa is poised for significant growth over the forecast period, driven by a rising cat population combined with an increasing number of urban households. Cats are becoming increasingly popular as pets, both globally and locally, as they are seen as low-maintenance companions that fit well into busy city lifestyles.
E-commerce sales of cat food set to further increase
The distribution of cat food through e-commerce is predicted to continue growing over the forecast period, driven by several key factors. The increasing adoption of same-day delivery services is making it easier for consumers to access a wide range of cat food products quickly and conveniently.
Health and wellness to drive innovation in cat food
Over the forecast period, there is likely to be a rise in cat food with novel health benefits. As consumer awareness of pet health continues to grow, there is increasing demand for products featuring unique ingredients that offer specific health advantages.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in South Africa?
- Which are the leading brands in Cat Food in South Africa?
- How are products distributed in Cat Food in South Africa?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in South Africa - Category analysis
KEY DATA FINDINGS
Improving demand for cat food, supported by pet humanisation trend
Mars Africa retains lead of consolidate competitive landscape
Local consumers appreciate convenience of supermarkets for cat food purchases
Increasing interest in cats as pets set to further drive category growth
E-commerce sales of cat food set to further increase
Health and wellness to drive innovation in cat food
Pet Care in South Africa - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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