PROSPECTS AND OPPORTUNITIES
Slowdown in growth driven by Denmark’s declining cat population
Cat food in Denmark is expected to grow well in the forecast period, although at a slower pace than in previous years. The deceleration in volume growth can be linked to Denmark’s declining cat population, which limits overall consumption.
Retail e-commerce to expand as consumers seek specialist foods and greater variety
Retail e-commerce is set to continue growing steadily as a key distribution channel for cat food in Denmark. Its rise is supported by the increasing demand for convenience among cat owners, particularly for routine purchases like dry food.
Health and indulgence will form basis of innovation strategies
Innovative strategies from cat food companies will focus on enhancing hydration, texture variety, and functional nutrition to meet evolving feline dietary needs. Vitakraft exemplifies this trend with several recent product launches, such as Vitakraft Drink for hydrating support, available in chicken or fish broth and enriched with taurine for eye and heart health.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Denmark?
- Which are the leading brands in Cat Food in Denmark?
- How are products distributed in Cat Food in Denmark?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Denmark - Category analysis
KEY DATA FINDINGS
Owners invest in healthier and premium cat food
Coop Danmark claims the leading position with private label
Pet shops and superstores are leading distribution channel for cat food
Slowdown in growth driven by Denmark’s declining cat population
Retail e-commerce to expand as consumers seek specialist foods and greater variety
Health and indulgence will form basis of innovation strategies
Pet Care in Denmark - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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