PROSPECTS AND OPPORTUNITIES
Ongoing growth for cat food, with premiumisation trend expected to become stronger
Cat food will maintain positive sales over the forecast period, due to the ongoing popularity of cats as pets. Within this, an element of premiumisation is expected to continue.
Retail e-commerce will remain important for added value and convenience
Retail e-commerce will remain an important distribution channel in pet care overall, including in cat food. While grocery retailers will continue to attract price-sensitive consumers, many stores are embracing omnichannel offers, thus helping to support e-commerce overall.
Ongoing innovation expected in functional nutrition and protein-based food
Innovation in cat food in Poland has mainly revolved around sources of protein and superfood ingredients, as local producers use local raw materials which ensure better overall quality and freshness of ingredients. Cold-pressed cat food could also start gaining share, as it is ideal for sensitive digestive systems.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Poland?
- Which are the leading brands in Cat Food in Poland?
- How are products distributed in Cat Food in Poland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Poland - Category analysis
KEY DATA FINDINGS
Increasing cat population drives growth in cat food, with value higher than volume due to price increases
Mars maintains its top place, as Azan’s Brit brand continue to attract attention
E-commerce remains key for sales of pet care, including cat food
Ongoing growth for cat food, with premiumisation trend expected to become stronger
Retail e-commerce will remain important for added value and convenience
Ongoing innovation expected in functional nutrition and protein-based food
Pet Care in Poland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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