PROSPECTS AND OPPORTUNITIES
Growth in cat population and stronger interest in wet food to support sales
Even though inflation has put a strain on family budgets in Colombia, cat owners still find it challenging to switch to cheaper options as many cats have fickle eating habits. Cat food is expected to see continued volume growth in the forecast period driven by higher purchasing power and the pet humanisation trend, which will trigger higher spending on cat food.
Discounters set to gain further ground in distribution of cat food
The growth of discounters is predicted to continue throughout the forecast period, driven by the many consumers looking for affordable and quality cat food products. For instance, D1 sells a low-priced creamy snack under its pet brand Magic Friends, which is encouraging consumers to trade down from more expensive brands.
Innovations to focus on premiumisation trend in the years ahead
As pets become more humanised, owners are increasingly willing to invest in a variety of cat food options, including products tailored to specific age groups, breeds, or therapeutic needs. They are also seeking more advanced solutions to enhance their pets' health and well-being, favouring formulations enriched with vitamins, protein, and supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Colombia?
- Which are the leading brands in Cat Food in Colombia?
- How are products distributed in Cat Food in Colombia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Colombia - Category analysis
KEY DATA FINDINGS
Cat food continues to witness strong growth in volume and value terms
Major players deliver healthier products for cats
Specialist pet retailers attract shoppers with seamless experiences
Growth in cat population and stronger interest in wet food to support sales
Discounters set to gain further ground in distribution of cat food
Innovations to focus on premiumisation trend in the years ahead
Pet Care in Colombia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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