PROSPECTS AND OPPORTUNITIES
Healthy ongoing sales expected, thanks to the popularity of cats as pets and despite economic challenges
Cat food will maintain positive sales over the forecast period, with volume growth remaining relatively stable and value seeing increases in growth. This will be supported by strong baseline demand in relation to the size of the cat population, which is expected to grow further over the coming years due to the popularity of cats as pets in the country.
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
In a cross-category trend, retail e-commerce may struggle to create stronger cat food sales, due to consumers’ overall price-sensitivity — despite people being more inclined to invest in cats than dogs. Online platforms often come with additional costs, such as shipping fees, making them less attractive compared to more affordable in-store options.
Cat treats and mixers remains an underdeveloped category — is future potential possible?
Cat treats and mixers is a small and somewhat underdeveloped category in cat food, which has further scope for growth. Volume looks set to remain within small positive growth figures over the forecast period, with value growth anticipated to be slightly higher.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Morocco?
- Which are the leading brands in Cat Food in Morocco?
- How are products distributed in Cat Food in Morocco?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Morocco - Category analysis
KEY DATA FINDINGS
Cat food performs well due to popularity of cats as pets in Morocco
Copag Animalerie maintains its lead, while closest competitor Avenal Petfood shows strongest growth
Pet shops remain the most popular for cat food, thanks to offer of a wide variety and affordable quality
Healthy ongoing sales expected, thanks to the popularity of cats as pets and despite economic challenges
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Cat treats and mixers remains an underdeveloped category — is future potential possible?
Pet Care in Morocco - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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