PROSPECTS AND OPPORTUNITIES
Affordability, sustainability and the rising cat population are set to support growth
Cat food sales are projected to experience sustained growth in 2025 and throughout the forecast period. This positive trajectory can be attributed to several key drivers.
Online subscription services are expected to drive growth for retail e-commerce
Retail e-commerce within cat food is expected to continue its steady growth throughout the forecast period, driven by well-established trends that have been shaping consumer purchasing behaviours. As part of this ongoing evolution, cat food companies will increasingly invest in digital platforms to enhance their reach and operational efficiency.
Innovations are set to focus on natural ingredients and free-from formulas
Across the forecast period, cat food products featuring natural ingredients, low grain content, and single protein sources are expected to drive growth. Products will increasingly be characterised by free-from claims, marketing the absence of colourings, sugars, and grain, alongside rich-in claims, highlighting the presence of essential nutrients like vitamins, proteins, minerals, and prebiotics.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Italy?
- Which are the leading brands in Cat Food in Italy?
- How are products distributed in Cat Food in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Italy - Category analysis
KEY DATA FINDINGS
The pet humanisation trend supports sales of premium, high-quality cat food
Nestlé Purina PetCare retains its lead, expanding its ranges to improve sales
Consumers visit pet shops and pet superstores to access personal advice and a wide array of products
Affordability, sustainability and the rising cat population are set to support growth
Online subscription services are expected to drive growth for retail e-commerce
Innovations are set to focus on natural ingredients and free-from formulas
Pet Care in Italy - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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