PROSPECTS AND OPPORTUNITIES
Future growth propelled by adoption among Gen-Zs and uptick in stray feeding
Over the forecast period value sales of cat food in Indonesia are projected to rise robustly, while volume sales will recover gradually and remain modestly positive. This performance will be supported by a slow rebound in purchasing power and a notable rise in cat adoptions among Gen-Z consumers.
Retail e-commerce will expand through variety, while polarisation is likely to set in
Retail e-commerce is forecast to capture a growing share of cat food value sales, driven by its extensive product assortments and generally lower prices. Consumers will increasingly turn to online channels for cat treats as well as economy and mid-price food options, particularly imports from China.
Rising demand for functional and fortified cat food options
Price remains a primary purchase driver among pet owners in Indonesia, particularly among lower-middle-income consumers who adopted cats during the pandemic and early-career Gen-Z professionals with limited disposable incomes. There is thus growing demand for core nutrition over premium supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Indonesia?
- Which are the leading brands in Cat Food in Indonesia?
- How are products distributed in Cat Food in Indonesia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Indonesia - Category analysis
KEY DATA FINDINGS
Cat food records slowed growth in 2025
Central Proteinaprima maintains lead through affordability
Pet shops and superstores remains largest sales contributor in 2025
Future growth propelled by adoption among Gen-Zs and uptick in stray feeding
Retail e-commerce will expand through variety, while polarisation is likely to set in
Rising demand for functional and fortified cat food options
Pet Care in Indonesia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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