PROSPECTS AND OPPORTUNITIES
Wet cat food is expected to remain a driver of growth as launches focus on premiumisation
Sales of cat food are expected to increase in value over the forecast period. This category is expected to showcase a positive growth trend, driven by ongoing premiumisation, product innovation, and an increasing number of consumers opting for prepared food diets for their cats, particularly as more cats are kept indoors.
Improved online-only features are set to support growth for retail e-commerce
Over the forecast period, retail e-commerce sales of cat food are expected to achieve mid- to low single-digit growth rates. This growth will be supported by the expansion of online portfolios offered by both leading store-based retailers and online-only players.
Innovation will focus on products that support the specific health needs of cats
In Austria, levels of innovation in cat food are already high, with cat food available in various formats and flavours, and products available with a wide array of special features and benefits. Anticipated new product launches will primarily focus on premium offerings that provide added value by promoting the health and wellbeing of cats.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Austria?
- Which are the leading brands in Cat Food in Austria?
- How are products distributed in Cat Food in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Austria - Category analysis
KEY DATA FINDINGS
Breed-specific nutrition and a migration away from homemade food supports growth
Mars Austria OG leads while Vitakraft Pet Care GmbH & Co KG records the strongest growth
Supermarkets and pet stores and superstores compete for the leading position
Wet cat food is expected to remain a driver of growth as launches focus on premiumisation
Improved online-only features are set to support growth for retail e-commerce
Innovation will focus on products that support the specific health needs of cats
Pet Care in Austria - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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