PROSPECTS AND OPPORTUNITIES
Urban consumers to play key role
Cat food is expected to see further strong growth in both value and volume terms in Vietnam over the forecast period. Cats have lived with people in Vietnam for many years and are not just seen as pets, but also as working animals because they help to protect homes and crops from rats and mice.
Growing focus on younger pet owners
In a cross-category trend, we expect an ongoing focus on younger generations of pet owners over the forecast period, as this is the consumer segment which is most inclined towards pet humanisation and investing more time and money into the care and wellbeing of their pets. Players will focus their efforts on the appropriate channels to reach this consumer audience, such as promotions through online channels and special offers via e-commerce platforms.
Health and wellness focused innovation
Cat food is expected to see innovation and product development around health and wellness in the forecast period. Attributes such as fresh ingredients, more protein, functional benefits and science-backed claims are expected to become increasingly prominent in the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Vietnam?
- Which are the leading brands in Cat Food in Vietnam?
- How are products distributed in Cat Food in Vietnam?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Vietnam - Category analysis
KEY DATA FINDINGS
Growing interest in keeping cats as pets amongst urban residents
Leaders set to lose share
Neighbourhood pet shops play key role
Urban consumers to play key role
Growing focus on younger pet owners
Health and wellness focused innovation
Pet Care in Vietnam - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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