PROSPECTS AND OPPORTUNITIES
Untapped growth potential in tier-2 and tier-3 cities
In the forecast period, cat food in India is expected to see a dynamic double-digit retail value CAGR at constant 2025 prices, with sales anticipated to increase across the board. Cat treats and mixers is set to see the strongest rise, as urban cat owners, with their busy lifestyles, often struggle to spend enough time with their pets.
Functional, health-specific and age-specific nutrition set to gain popularity
As Indian cat owners become more knowledgeable about the food they should be giving their cats, demand is rising for tailored nutrition addressing concerns such as urinary health, hairball control, and digestive sensitivity, and this is set to continue in the forecast period. This trend presents an opportunity for brands to introduce veterinary-backed formulations, functional treats, and breed-specific products.
Expansion of direct-to-consumer and subscription-based models
Retail e-commerce is set to continue to see a rising share of value sales in cat food in the forecast period, with growth drivers expected to include direct-to-consumer sales, and subscriptions. Brands are likely to be keen to sell direct due to increased control over brand messaging, enhanced customer relationships, and higher profit margins.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in India?
- Which are the leading brands in Cat Food in India?
- How are products distributed in Cat Food in India?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in India - Category analysis
KEY DATA FINDINGS
Stabilisation brings a shift from adoption-driven growth to nutrition-focused demand
Mars International maintains its lead, but Perfect Companion achieves share growth
Offline retailers adapt to compete with retail e-commerce
Untapped growth potential in tier-2 and tier-3 cities
Functional, health-specific and age-specific nutrition set to gain popularity
Expansion of direct-to-consumer and subscription-based models
Pet Care in India - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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