PROSPECTS AND OPPORTUNITIES
Halal products and cat treats two areas to look out for as demand for cat food grows
Cat food is projected to see strong growth over the forecast period in value terms (at constant 2025 prices). The number of households owning a cat is likely to continue growing steadily in line with demographic trends.
Digital sales and marketing set to take on a bigger role in cat food
As cat owners become more educated about the nutritional needs of their cats they are increasingly going online to seek out product information and to compare products. As such, e-commerce has become a key channel for brands to drive visibility and awareness as well as to push sales.
Innovation set to focus on delivering healthier options
Players like Royal Canin, Vafo Praha and Alps Natural Food are likely to introduce more vet-quality dry cat food over the forecast period that can support health concerns related to a cat’s heart, kidneys, urinary system, skin, and more. There is also likely to be a focus on healthier and more natural cat food, mirroring some of the trends being seen in food for humans.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Malaysia?
- Which are the leading brands in Cat Food in Malaysia?
- How are products distributed in Cat Food in Malaysia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Malaysia - Category analysis
KEY DATA FINDINGS
Pet humanisation trend encouraging cat owners to buy premium products
Cat food remains a polarised market as affordable and premium lines both attract sales
Pet shops and superstores gaining share thanks to a wider offer of products and services
Halal products and cat treats two areas to look out for as demand for cat food grows
Digital sales and marketing set to take on a bigger role in cat food
Innovation set to focus on delivering healthier options
Pet Care in Malaysia - Industry Overview
Pet care in 2025: The big picture
2025 Key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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