PROSPECTS AND OPPORTUNITIES
Cat food to see slow and steady growth
Sales of cat food in Norway are projected to grow at a slow but steady pace in constant value terms (at 2025 prices) throughout the forecast period. Although the country’s cat population is relatively stable limiting potential for strong volume growth the market is benefitting from consumers’ increasing willingness to trade up to premium offerings, which are pushing up average unit prices.
E-commerce will emerge as go-to option for cat owners
E-commerce is expected to maintain strong momentum in Norway’s cat food market over the coming years, becoming an integral part of how pet owners manage their shopping routines. As convenience increasingly defines consumer behaviour, digital platforms offer a compelling solution particularly for regular purchases like cat food, where reliability and time-saving are key considerations.
Innovation will centre on functional snacking
Product innovation in Norway’s cat food market is increasingly directed at premium treats, aligning with the modern view of pets as family members. Consumers are now looking for products that combine enjoyment with added benefits offering both indulgence and support for everyday wellness, in easy-to-serve formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Norway?
- Which are the leading brands in Cat Food in Norway?
- How are products distributed in Cat Food in Norway?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Norway - Category analysis
KEY DATA FINDINGS
Premiumisation and innovation drive cat food growth
Leading brands continue to innovate
Distributuion landscape reflects evolving shopping habits
Cat food to see slow and steady growth
E-commerce will emerge as go-to option for cat owners
Innovation will centre on functional snacking
Pet Care in Norway - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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