PROSPECTS AND OPPORTUNITIES
Growth to be sustained by premiumisation, personalisation, and health-led innovation
Sales of cat food in Sweden are expected to rise steadily over the forecast period, supported by increasing demand for quality, variety, and health-focused products. Cat owners are showing greater interest in functional benefits such as urinary tract support, sensitive digestion, and senior nutrition — particularly in wet and dry food formulations.
E-commerce to shape shopping habits through convenience and personalisation
The evolution of e-commerce is set to play a pivotal role in Sweden’s cat food market, with digital platforms expected to capture a growing share of sales over the forecast period. Swedish consumers are highly digitally engaged and value the convenience of managing routine purchases online — especially for bulky or frequently needed products such as wet food, dry food, and litter.
Innovation focuses on health, variety, and Swedish identity
Innovation in cat food in Sweden is increasingly shaped by a blend of health-consciousness, playfulness, and local relevance. Brand Mjau has successfully captured attention with targeted offerings such as Mjau Senior, a wet food tailored for older cats, and Mjau Partypuffar — a treat line that encourages playful feeding experiences with multiple flavour options.
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Overview:
Understand the latest market trends and future growth opportunities for the Cat Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cat Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cat Food in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cat Food in Sweden?
- Which are the leading brands in Cat Food in Sweden?
- How are products distributed in Cat Food in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Cat Food in Sweden - Category analysis
KEY DATA FINDINGS
Premium and functional nutrition drive value growth in a stable market
Nestlé Purina leads, while VAFO captures growth through premium positioning
Pet specialists retain leadership as e-commerce accelerates
Growth to be sustained by premiumisation, personalisation, and health-led innovation
E-commerce to shape shopping habits through convenience and personalisation
Innovation focuses on health, variety, and Swedish identity
Pet Care in Sweden - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Cat Food
- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cat Food research and analysis database.
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