Large cooking appliances in Austria experienced recovering volume sales in 2025, primarily due to an increase in company innovation and consumer interest in sustainability and energy efficiency and the integration of smart technologies. This is despite established challenges such as the stagnate real estate market and construction sector. There is increasing emphasis on manufacturers to improve innovation to meet rising consumer demand for convenience and multi-functionality. Distribution channe

The microwaves market in Austria demonstrated resilience in 2025, with a 3% growth in retail volume, driven by the convenience and customisation and multi-functionality trends. Freestanding microwaves led sales, accounting for 170,200 units, with a growth rate of 3%. The market is expected to continue growing over the next five years, driven stabilising inflation, growing premiumisation appeal, and sustainability design and innovation. Brands should focus on improving basic functionality, design

The refrigeration appliances market in Austria experienced a challenging year in 2025 due to weak demand in the real estate market and low activity in the construction sector. Despite these challenges, refrigeration appliances saw recovering growth driven by trends such as premiumisation, technological innovation, and sustainability. The increase in median disposable income per household and stabilising inflation in Austria have also supported demand for higher-value products. Key players like L

In 2025, dishwashers in Austria experienced a challenging year in the real estate market and low activity in the construction sector, however, the slight decline in retail volume sales in 2025 was still up 3% from the previous year. The market is also expected to grow steadily by 2030, driven by the recovery in the housing market and increasing consumer prioritisation of sustainability and energy efficiency. Built-in dishwashers remain the largest category, but freestanding dishwashers are expec

Austria's home laundry appliance sector faced difficult conditions in 2025, driven by subdued real estate demand and sluggish construction activity. However, premium brands performed well, driven by increasing median disposable income per household, which grew 4% to EUR62,859 in 2025, and a recovering consumer mood. The market is expected to grow over the next five years, driven by increasing demand for premium and energy-efficient appliances, with retail sales forecast to increase at a CAGR of

Food preparation appliances in Austria demonstrated slight growth in Austria in 2025, driven by increasing consumer interest in convenient kitchen helpers and premium products. The total retail volume reached 876,100 units, representing a 2% growth from the previous year. With a forecast CAGR of 2% to 958,800 units in 2030, this market is expected to be challenged by consumers possibly favouring repair over replace and market saturation, but remains attractive to brands that can innovate and off

Air conditioners in Austria experienced growth in 2025, driven by rising, albeit still somewhat limited, construction activities and improving consumer sentiment towards retrofitting. Split air conditioners remained the largest category, with a sales volume of 32,400 units, while portable room air conditioners was the best performing. The trend towards eco-friendly climate control solutions is expected to continue driving the market, with companies investing in innovative products likely to gain

The heat pumps market in Austria experienced a significant decline in sales in 2025, primarily due to the end of state subsidies, resulting in a decline of 30%. Despite this, the market is expected to recover and grow at a volume CAGR of 11% over the forecast period to 6,380 units in 2030, driven by the need for climate-neutral heating solutions and government policies supporting the adoption of heat pumps. The convenience and customisation trend is expected to continue shaping the market, with

The apparel accessories market in Austria faced challenges in 2025 due to low consumer confidence, resulting in a retail volume decline of 2%, with only marginally positive current value growth being seen. However, the market is expected to record a current value CAGR of 2% over the forecast period, shaped by the increasing polarisation of the market towards luxury and affordable options. Sustainability and inclusivity are key trends influencing the market, with consumers favouring eco-friendly

The footwear market in Austria recorded moderate current value growth in 2025, driven by consumer demand for affordability and sustainability. Consumer expenditure on footwear reached EUR2.4 billion, representing a 2% increase on the previous year. The market is expected to continue growing, registering a CAGR of 1% over the forecast period, driven by increasing demand for sustainable and personalised products. Brands that adopt omnichannel strategies and prioritise sustainability are likely to

The childrenswear market in Austria experienced a slight decline to 24.5 million units in 2025, although, primarily due to inflation, current value growth of 2% was seen to reach EUR599 million in the same year. Austrian parents are balancing tight budgets with eco-friendly values, driving growth in the resale and rental market for children’s clothing. The employed female population and average gross income in Austria remained stable, influencing consumer spending on childrenswear. With a foreca

In 2025, the retail volume of jeans reached 8.3 million units, representing a 1% increase, while current value growth of 3% to reach EUR451 million was seen in the same year. The market was being shaped by consumers’ dual goals of affordability and sustainability, with many willing to invest in quality and durable products. The market is expected to continue growing, driven by sustainability and quality, with a forecast period current value CAGR of 2% to reach EUR506 million by 2030.

Austria’s womenswear experienced a significant shift towards sustainability in 2025, driven by the growing popularity of resale and rental services, with total consumer expenditure on clothing and footwear reaching EUR4.7 billion, representing 2% current value growth on the previous year. The market is expected to continue its growth trajectory, driven by increasing consumer demand for sustainable and comfortable clothing, with retail sales forecast to reach EUR5.0 billion by 2030. The competiti

The menswear market in Austria demonstrated resilience in 2025, with 3% current growth to EUR2.3 billion, driven by consumer demand for value, durability, comfort, multifunctionality and sustainability. This trend is expected to continue, with a forecast current value CAGR of 2% to reach EUR2.5 billion by 2030. The market is characterised by a highly fragmented competitive landscape, with polarisation between value-driven fast fashion and premium or niche brands. Sustainability is a key driver,

The Austrian apparel and footwear market in 2025 was marked by cautious consumer spending due to economic uncertainty, although it showed signs of stabilisation as it recorded 2% current value growth to reach sales of EUR9.9 billion. Consumers increasingly prioritised sustainability, value and durability, driving demand for eco-friendly and ethically produced items. The market is forecast to continue its polarisation trend, with a CAGR of 2% to EUR10.7 billion by 2030. Brands that adopt omnichan

The Austrian hosiery market experienced a 2% decline in retail volume sales in 2025, affected by economic challenges and heightened price sensitivity, while inflation helped drive current value growth of 2% in the same year. Further positive current value growth is expected over the forecast period, driven by consumer demand for functional and sustainable products. Non-sheer hosiery remains the dominant category, thanks to its versatility and comfort. Brands that focus on sustainability, inclusi

Austria’s sportswear market demonstrated resilience in 2025, growing at a rate of 4% to reach a total value of EUR1.1 billion, despite economic uncertainty. This growth was attributed to consumers’ prioritisation of value and sustainability as well as the versatility of sportswear as casual wear. The market is expected to continue growing, driven by the increasing popularity of athleisure wear and conscious consumption. With a forecast period current value CAGR of 4% to reach sales of EUR1.3 bil

Health and wellness in Austria continued to develop in 2024, shaped by consumers increasingly prioritising better-for-you choices while remaining cautious with spending. As health awareness becomes more embedded in everyday routines, demand has continued to shift towards products perceived as more natural, less processed and compatible with balanced lifestyles. This has supported growth across a broad range of categories, including dairy, staple foods and cooking ingredients, while also reinforc

Health and wellness hot drinks in Austria continued to develop in 2024, supported by rising consumer focus on healthier routines and more mindful consumption. As hot drinks remains a mature space, growth increasingly depended on value-added propositions and shifting preferences towards products perceived as better for wellbeing, particularly those enabling lower caffeine and lower sugar intake. This trend supported decaffeinated coffee as well as tea, which continues to strengthen its position a

Health and wellness soft drinks in Austria continued to evolve in 2024, shaped by consumers seeking a better balance between indulgence and healthier everyday habits. While overall soft drinks consumption remains high, carbonates showed limited performance as more consumers reduced intake of sugary beverages and switched towards alternatives perceived to be healthier, including ready-to-drink tea, flavoured or functional bottled water and sports drinks. At the same time, energy drinks continued

Health and wellness snacks in Austria continued to develop in 2024, supported by sustained consumer interest in healthier everyday eating and plant-forward choices. However, growth moderated compared to earlier momentum as households remained cautious with spending and increasingly assessed whether premium health-positioned snacks justify higher prices. As a result, demand in 2024 was shaped by a balance between lifestyle-led purchasing, including vegan and plant-based snacking, and a value for

Health and wellness dairy products and alternatives in Austria recorded strong current value growth in 2024, supported by consumers increasingly prioritising products perceived as natural, less processed and aligned with everyday wellness habits. This has reinforced demand for simpler ingredient lists and products positioned around authenticity, particularly in a category where trust, quality cues and origin are important purchase drivers. At the same time, consumers continued to show interest i

Health and wellness cooking ingredients and meals in Austria continued to develop in 2024, supported by a steady shift towards healthier everyday meal preparation and more mindful ingredient selection. While consumers remained price conscious, there was continued demand for products positioned around dietary needs and “cleaner” recipes, particularly where these can be integrated easily into home cooking routines. As a result, categories such as sauces, meal accompaniments and convenience-led coo

Health and wellness staple foods in Austria continued to develop in 2024, supported by consumers seeking convenient meal and snack solutions that also align more closely with healthier lifestyles. Staple foods remain deeply embedded in daily routines due to their quick preparation and on-the-go suitability, while manufacturers increasingly use healthier recipes and clearer claims to maintain consumer interest and justify value growth. This has been particularly visible in breakfast cereals, wher