Baby food is predicted to record a stable performance over the forecast period, although the demand for baby food will strongly depend on the birth rate in Austria. The expected low birth rate in 2025 is likely to impact sales over the short-term, although other baby food will continue to be popular with parents in line with the convenience trend.
Health and wellness will remain a strong trend in overall baby food. Within prepared baby food consumers will likely look out for organic products with clean labels.
Sustainability will remain a strong trend over the forecast period and will continue to impact baby food. Manufacturers will focus on sustainable packaging in line with the EU packaging regulation PPWR (use of recycled plastic and recyclable, or paper-based where possible).
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsThis report originates from Passport, our Baby Food research and analysis database.
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