PROSPECTS AND OPPORTUNITIES
Falling birth rates present challenges but growth opportunities remain
Baby food is predicted to record a stable performance over the forecast period, although the demand for baby food will strongly depend on the birth rate in Austria. The expected low birth rate in 2025 is likely to impact sales over the short-term, although other baby food will continue to be popular with parents in line with the convenience trend.
Health and wellness will be a focus of innovation
Health and wellness will remain a strong trend in overall baby food. Within prepared baby food consumers will likely look out for organic products with clean labels.
Sustainability set to become a point of differentiation
Sustainability will remain a strong trend over the forecast period and will continue to impact baby food. Manufacturers will focus on sustainable packaging in line with the EU packaging regulation PPWR (use of recycled plastic and recyclable, or paper-based where possible).
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Austria?
- Which are the leading brands in Baby Food in Austria?
- How are products distributed in Baby Food in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Austria - Category analysis
KEY DATA FINDINGS
Players focus on adding value as birth rate decline presents challenges
Competition heats up as leading players expanding their offering in baby food
Health and beauty specialists dominate but e-commerce showing dynamic growth
Falling birth rates present challenges but growth opportunities remain
Health and wellness will be a focus of innovation
Sustainability set to become a point of differentiation
Dairy Products and Alternatives in Austria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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