PROSPECTS AND OPPORTUNITIES
Declining birth rates could push players to target older children
Amid contrasting factors, baby food is expected to see a relatively flat performance in value and volume terms over the forecast period. On one side, birth rates are set to continue declining, putting pressure on volume sales.
Improving economy should encourage consumers to trade up
As pressure on purchasing power decreases, demand for premium baby food products, featuring specific health and wellness claims, is likely to grow over the forecast period. In this context, organic premium products such as Babybio (NBO Vitagermine) are likely to continue winning share.
Milk formula could benefit from premiumisation as incomes rise
Two conflicting trends are likely to shape the performance of milk formula in the upcoming period. On the one hand, mothers are expected to breastfeed for longer while parents will also switch more regularly to regular milk at an earlier stage.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Belgium?
- Which are the leading brands in Baby Food in Belgium?
- How are products distributed in Baby Food in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Belgium - Category analysis
KEY DATA FINDINGS
A challenging year for baby food but positives remain
Strongest performances seen in other baby food and prepared baby food
Convenience is important for new parents when shopping for baby food
Declining birth rates could push players to target older children
Improving economy should encourage consumers to trade up
Milk formula could benefit from premiumisation as incomes rise
Dairy Products and Alternatives in Belgium - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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