PROSPECTS AND OPPORTUNITIES
Limited volume and value growth forecast for baby food
Retail sales of baby food in Canada are expected to see only modest growth in both volume and value terms over the forecast period. Several factors will underpin this restrained performance.
Infant formula recovery and evolving competitive landscape
Following the severe supply shortage that dominated headlines in 2022 and much of 2023, the infant formula segment is expected to return to a more stable growth trajectory. Regulatory authorities have taken steps to streamline approval processes, enabling faster market entry for new products and brands.
Other baby food to benefit from the rising snacking trend
The long-standing shift towards more frequent snacking – and the blurring of boundaries between meals and snacks – is expected to remain a major growth driver for other baby food. This trend, which has been steadily gaining momentum for over a decade, is now evident across more categories than ever before, spurring innovation in both product formats and marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Canada?
- Which are the leading brands in Baby Food in Canada?
- How are products distributed in Baby Food in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Canada - Category analysis
KEY DATA FINDINGS
Volume sales recover moderately as inflationary pressure eases
Organic baby food leaders stabilise following prior weakness
E-commerce regains momentum as a growth channel
Limited volume and value growth forecast for baby food
Infant formula recovery and evolving competitive landscape
Other baby food to benefit from the rising snacking trend
Dairy Products and Alternatives in Canada - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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