PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
The outlook is positive over the forecast period, with continuing population growth support increasing volume sales. Baby food is also far from mature and this will also support constant value and volume growth.
Local companies gain foothold in baby food
Local producer will gain value share, particularly within prepared baby food and dried baby food, with a focus on offering natural and locally sourced ingredients. Until the entry of the Baby Grubz brand in 2018, baby food in Nigeria had been completely dominated by foreign, imported, brands.
Growing-up milk and packaging key areas of focus
Product variety in milk formula will increase, with a focus on growing-up milk formula. To date, this has been a niche segment, though leading companies have entered this segment in recent years, such as Peak 123 and Peak 456 from FrieslandCampina and Dano Gold Growing Up Milk and Dano VitaKids 4+ years from Arla.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Nigeria?
- Which are the leading brands in Baby Food in Nigeria?
- How are products distributed in Baby Food in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Nigeria - Category analysis
KEY DATA FINDINGS
Recovery in sales in 2025
Nestlé continues to dominate
Small local grocers dominate, though supermarkets gaining
Positive outlook over forecast period
Local companies gain foothold in baby food
Growing-up milk and packaging key areas of focus
Dairy Products and Alternatives in Nigeria - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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