PROSPECTS AND OPPORTUNITIES
Declining birth rate set to remain relevant trend over the forecast period
Over the forecast period, Mexico's birth rate is projected to continue its decline. Smaller families are becoming increasingly common, and the number of single-person households and childless couples is expected to rise.
Inflation drives search for alternative products
While inflation rates and raw material costs showed signs of returning to more normal levels towards the end of the review period, manufacturers and consumers have been creating strategies to cope with higher prices. In an effort to offset rising production and distribution costs, players have resorted to “shrinkflation” – reducing product sizes while maintaining prices.
Leader Nestlé to continue investing in baby food
Nestlé is a resilient leader in baby food, with a strong presence across the category. Beyond Nestlé’s leadership, the competitive landscape is fairly fragmented with no player holding more than 10% value share.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Mexico?
- Which are the leading brands in Baby Food in Mexico?
- How are products distributed in Baby Food in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Mexico - Category analysis
KEY DATA FINDINGS
Overall baby food growth is slowing due to demographic shifts
Industry remains under government’s focus
Health concerns and government regulation influence consumers’ decisions
Declining birth rate set to remain relevant trend over the forecast period
Inflation drives search for alternative products
Leader Nestlé to continue investing in baby food
Dairy Products and Alternatives in Mexico - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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