PROSPECTS AND OPPORTUNITIES
More milk formula brands likely to expand to other age groups
Ninho (Nido) from Nestlé Brasil Ltda has launched an adult version of its core SKU, with less fat, but the same creamy texture that characterises the product, a technology that is to be applied in all its portfolio. Ninho Adulto is also fortified with vitamins and minerals, with a focus on the immune system.
Greater lactose-free and special baby food offer expected in the coming years
Baby food in Brazil is expected to continue to see stable retail current value growth in the forecast period, with increases anticipated across all categories, although special baby milk formula is set to see the strongest increase. According to Euromonitor’s Health and Nutrition Survey (2023), the world is experiencing an increase in the number of food allergies and intolerances.
Dairy compounds will still be the most budget-friendly option
Dairy compounds, which are composed of at least 51% dairy ingredients, and up to 49% other ingredients, such as sugar, fat, vitamins, and others, are becoming more popular due to their lower price point. However, these substitutes are still subject to controversy.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Brazil?
- Which are the leading brands in Baby Food in Brazil?
- How are products distributed in Baby Food in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Brazil - Category analysis
KEY DATA FINDINGS
Milk formula continues to grow, despite moves to prioritise breastfeeding
Digital marketing of milk formula remains a concern
WHO updates infant feeding guidelines amidst global push for breastfeeding
More milk formula brands likely to expand to other age groups
Greater lactose-free and special baby food offer expected in the coming years
Dairy compounds will still be the most budget-friendly option
Dairy Products and Alternatives in Brazil - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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