PROSPECTS AND OPPORTUNITIES
Lower birth rates creates a challenging climate
In 2025, Thailand’s birth rate reached its lowest point in 75 years, highlighting the challenges facing baby food manufacturers. With the overall consumer base shrinking, retail volume sales will grow only marginally and even value growth will taper off as the forecast period progresses.
Parents are becoming more health-conscious
In the years ahead, the Thai population will attach greater importance to health and wellness related initiatives, such as purchasing wellness products and nutritional items. This broad trend will shape the purchase of baby food as well.
Push to promote breastfeeding creates challenge for milk formula brands
As Thailand moves to encourage more mothers to breastfeed and discourages consumption of formula milk, milk formula brands will look at new ways to complement breast feeding. Brands will find ways to further personalise products and make parents aware of the benefits of formula milk.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Thailand?
- Which are the leading brands in Baby Food in Thailand?
- How are products distributed in Baby Food in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Thailand - Category analysis
KEY DATA FINDINGS
New parents are increasingly drawn to premium functional baby food
More government regulations imposed within processed baby food
Hypermarkets and supermarkets are the preferred distribution channel
Lower birth rates creates a challenging climate
Parents are becoming more health-conscious
Push to promote breastfeeding creates challenge for milk formula brands
Dairy Products and Alternatives in Thailand - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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