PROSPECTS AND OPPORTUNITIES
A return to low positive growth expected, driven by baseline demand
Sales of baby food are expected to creep back into low positive value growth over the forecast period, driven by baseline demand and recovering consumer spending power. However, growth rates will remain limited due to sluggish ongoing birth rates.
Health and wellness trends will drive innovation in baby food
Organic, natural, no added sugar, and other health and nutrition related claims and product features are those expected to attract consumer attention during the forecast period. For example, local organic and premium brand Rudolfs (from Lat Eko Food SIA) is tipped as one to watch in this context, with the company and brand seeing growth.
Specialised products will continue to attract attention, albeit remaining niche
In addition to the expected rise of innovations in health-positioned baby food, dairy-free and specialised options will continue to attract attention. While this will remain a niche area, the ongoing prevalence of allergies and dairy intolerances will maintain a small consumer base for such products.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Latvia?
- Which are the leading brands in Baby Food in Latvia?
- How are products distributed in Baby Food in Latvia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Latvia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Latvia - Category analysis
KEY DATA FINDINGS
Baby food sales fall into a slump, due to decline seen in birth rates in the country
Nutricia maintains lead thanks to its popular Aptamil, Tutteli, and Milupa brands
Supermarkets maintains leading channel place, while retail e-commerce continues to grow its share
A return to low positive growth expected, driven by baseline demand
Health and wellness trends will drive innovation in baby food
Specialised products will continue to attract attention, albeit remaining niche
Dairy Products and Alternatives in Latvia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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