PROSPECTS AND OPPORTUNITIES
Adverse demographic trends and more mothers breastfeeding dampen demand
Over the forecast period, baby food sales are projected to grow at a significantly slower rate compared to the review period CAGR due to a strong decline in birth rates. In addition, growing awareness of the benefits of breastfeeding during the first months of life is leading more mothers to opt for breastfeeding over infant formula, further dampening demand in the category.
Multinationals set to maintain their lead
Over the forecast period, multinational companies are expected to continue leading baby food sales in Uruguay. The weak performance of the category during the review period has deterred local companies from developing baby food products, resulting in minimal domestic penetration in this area.
Hybrid working impacts further growth of milk formula
With the exception of prepared baby food, which is forecast to record a slight increase, most baby food categories are expected to experience positive growth in retail volume terms over the forecast period. Nevertheless, this growth is likely to be restrained by the continuing prevalence of remote work and adverse demographic trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Uruguay?
- Which are the leading brands in Baby Food in Uruguay?
- How are products distributed in Baby Food in Uruguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uruguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Uruguay - Category analysis
KEY DATA FINDINGS
Parents prefer not to feed their children industrially processed foods
Nestlé de Uruguay dominates with its strong Nestum and Nan brands
E-commerce gaining ground
Adverse demographic trends and more mothers breastfeeding dampen demand
Multinationals set to maintain their lead
Hybrid working impacts further growth of milk formula
Dairy Products and Alternatives in Uruguay - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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