PROSPECTS AND OPPORTUNITIES
Positive demographic trends are expected to drive sales of baby food in Egypt
Sales of baby food in Egypt are expected to increase over the forecast period, primarily driven by underlying demographic changes.
Smaller and local brands are expected to launch, with a strong focus on healthy products
Amidst economic uncertainty, new product launches from major baby food brands in Egypt were low over the review period. This environment is set to change, created a unique opportunity for smaller, local brands to gain traction and attract new consumers.
Economic pressures are set to reshape baby food purchasing among lower-income families
The ongoing severe economic situation in Egypt is significantly reshaping purchasing behaviours among lower-income consumers in the baby food category. Faced with rising living costs, many families are now prioritising only essential baby food items, with a notable decline in demand for dried baby food.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Egypt?
- Which are the leading brands in Baby Food in Egypt?
- How are products distributed in Baby Food in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Egypt - Category analysis
KEY DATA FINDINGS
Value sales of baby food records double-digit growth, despite volume pressure
Nestlé Egypt SAE retains its lead while Hero Middle East & Africa improves its position
Health and beauty specialists lead distribution while retail e-commerce gains ground
Positive demographic trends are expected to drive sales of baby food in Egypt
Smaller and local brands are expected to launch, with a strong focus on healthy products
Economic pressures are set to reshape baby food purchasing among lower-income families
Dairy Products and Alternatives in Egypt - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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