PROSPECTS AND OPPORTUNITIES
Baby food sales will continue downward trajectory
Retail sales of baby food in Estonia are projected to decline in both volume and value terms (at constant 2025 prices) over the forecast period. This decline will be partly driven by unfavourable demographic trends, particularly the stagnation of the birth rate.
Natural ingredients will be in high demand
Estonian parents are placing greater emphasis on the safety, nutritional value, and transparency of the products they choose for their children. As such, natural, organic, high-quality ingredients will be a key focus within baby food throughout the forecast period.
E-commerce will likely gain further value share
E-commerce already represents a significant percentage of baby food in Estonia and is poised to gain further value share over the forecast period. The channel provides consumers with easy access to detailed product information, including ingredients and pricing, while online retailers are enhancing the shopping experience by offering convenient services like click-and-collect.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Estonia?
- Which are the leading brands in Baby Food in Estonia?
- How are products distributed in Baby Food in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Estonia - Category analysis
KEY DATA FINDINGS
Baby food sales continue to decline, driven by unfavourable demographic trends
Local brand Põnn seizes lead in baby food, while Lidl shows fastest growth
Supermarkets dominate sales while discounters and e-commerce continue to grow
Baby food sales will continue downward trajectory
Natural ingredients will be in high demand
E-commerce will likely gain further value share
Dairy Products and Alternatives in Estonia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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