PROSPECTS AND OPPORTUNITIES
Affordability remains leading priority for consumers struggling financially
The main driver for opportunities in baby food is affordability. In response, players offer different pack sizes to ensure affordability for consumers across the income spectrum.
Milk formula set to experience further challenges from promotion restrictions
The average unit price of baby food is not expected to decline in the short term, despite the fact that inflation is predicted to ease. In addition, consumers’ incomes have not been growing in line with inflation, which means that year-on-year, they are unable to purchase as much with the same amount of money.
Rising demand for snacking expected to drive growth of other baby food
A wider selection of snacking products for young children, including rice cakes, snack bars and biscuits, emerged over the review period. As parents resume their busy, on-the-go lifestyles, the demand for infant snacking is expected to increase as consumers look for convenient products to serve their children between meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in South Africa?
- Which are the leading brands in Baby Food in South Africa?
- How are products distributed in Baby Food in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in South Africa - Category analysis
KEY DATA FINDINGS
Affordability constraints hamper full growth potential of baby food
Volume sales of milk formula decline as prices rise
Manufacturers innovate to keep pace with changing consumer preferences
Affordability remains leading priority for consumers struggling financially
Milk formula set to experience further challenges from promotion restrictions
Rising demand for snacking expected to drive growth of other baby food
Dairy Products and Alternatives in South Africa - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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