PROSPECTS AND OPPORTUNITIES
Premiumisation and economic recovery to support gradual value growth
Sales of baby food are expected to rise gradually over the forecast period. While low birth rates will continue to present a structural challenge, modest relief is likely to come from immigration, particularly from countries such as Ukraine, Serbia, and parts of Asia.
Demand for functional and organic baby food expected to strengthen
Health and wellness trends will play a central role in shaping baby food innovation and consumption. Functional products and value-added baby foods – such as those with no added sugar – are expected to attract growing interest from Slovak parents.
Legislative reforms may reshape the pricing landscape over the forecast period
Although baby food VAT was modestly reduced from 20% in 2024 to 19% in 2025, there remains potential for further legislative reform. Efforts to include baby food in the lower VAT bracket applied to essential goods have thus far been unsuccessful due to concerns over Slovakia’s fiscal deficit and a lack of political consensus.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Slovakia?
- Which are the leading brands in Baby Food in Slovakia?
- How are products distributed in Baby Food in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Slovakia - Category analysis
KEY DATA FINDINGS
Weak birth rates limit volume growth despite price-led value gains
Nutricia retains leadership amid difficult conditions as private label gains ground
Drugstores and discounters reshape retail landscape for baby food
Premiumisation and economic recovery to support gradual value growth
Demand for functional and organic baby food expected to strengthen
Legislative reforms may reshape the pricing landscape over the forecast period
Dairy Products and Alternatives in Slovakia - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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