PROSPECTS AND OPPORTUNITIES
Muted outlook for baby food
Value sales of baby food are expected to stagnate over the forecast period with consumption falling in line with the declining birth rate. Nonetheless, as the economy strengthens and living standards improve, demand for high-quality baby food and premium lines is expected to grow.
Specialist baby food offers growth potential
In baby food, there is growing interest in hypoallergenic, gluten-free, lactose-free, and low-sugar products. These options are in high demand among parents of children with food sensitivities, as well as those who take a preventive approach to nutrition.
Companies leverage digital channels for marketing and sales
Companies are increasingly leveraging digital channels for marketing and sales in baby food. Integration with e-commerce platforms and mobile applications enables brands to offer personalised recommendations, loyalty programs, and valuable educational content on baby nutrition.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Kazakhstan?
- Which are the leading brands in Baby Food in Kazakhstan?
- How are products distributed in Baby Food in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Kazakhstan - Category analysis
KEY DATA FINDINGS
Baby food benefits from steady volume growth
Nestlé SA leads the baby food category
Grocery retailers lead in terms of distribution
Muted outlook for baby food
Specialist baby food offers growth potential
Companies leverage digital channels for marketing and sales
Dairy Products and Alternatives in Kazakhstan - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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