PROSPECTS AND OPPORTUNITIES
Growth faces constraints
Retail value sales of baby food are expected to rise over the forecast period but at a slower pace than in the revie period. Rising value sales will be supported by volumes remaining positive, though growth will be constrained by declining birth rates, the encouragement to choose breastfeeding over milk formulae and high unit prices, though these are expected to become more stable after the record-breaking prices of recent years.
Focus on health and nutrition
Ongoing health and wellness trends will boost demand for functional and clean label products in baby food over the forecast period. No added sugar remains a key dietary and health label, while other popular claims include natural, organic, whole grain, and supporting immune system health and brain health.
Emphasis on sustainability
Baby food companies in Ireland are increasingly taking sustainability into account. In this context, one of their main areas of focus is innovative sustainable packaging solutions, making packaging recyclable or reusable, and also reducing carbon emissions.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Ireland?
- Which are the leading brands in Baby Food in Ireland?
- How are products distributed in Baby Food in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Ireland - Category analysis
KEY DATA FINDINGS
Prices fall at last
Nutricia Ireland dominates baby food
Affordability is key
Growth faces constraints
Focus on health and nutrition
Emphasis on sustainability
Dairy Products and Alternatives in Ireland - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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