PROSPECTS AND OPPORTUNITIES
Ready-made baby food to gain popularity among mid- to high-income households
Sales of baby food are expected to rise steadily over the forecast period, with growth driven largely by the increasing adoption of packaged products among mid- to high-income households. Although the country is projected to see a continued slowdown in birth rates, there remains considerable scope for expanding the consumer base for ready-made baby food.
Growing preference for organic and sugar-free formulations
Over the forecast period, ingredient quality will become an increasingly important consideration for higher-income parents, who are scrutinising product labels more closely. Whereas purchase decisions were once guided largely by front-of-pack claims, more parents are now actively checking ingredient lists to avoid added sugar, high fructose corn syrup, and artificial additives or flavourings.
Social media to strengthen its role in brand engagement and sales
Social media is expected to play a growing role in the promotion and sale of baby food, as many parents and caregivers spend more time at home with their children and turn to digital platforms for entertainment and information. An increasing number of accounts are dedicated to baby-related content, creating new opportunities for brands to connect with their target audience.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Guatemala?
- Which are the leading brands in Baby Food in Guatemala?
- How are products distributed in Baby Food in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Guatemala - Category analysis
KEY DATA FINDINGS
Lower birth rates are offset by growing demand for convenience
Imported brands continue to dominate the market
Supermarkets offer the widest assortment of baby food
Ready-made baby food to gain popularity among mid- to high-income households
Growing preference for organic and sugar-free formulations
Social media to strengthen its role in brand engagement and sales
Dairy Products and Alternatives in Guatemala - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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