PROSPECTS AND OPPORTUNITIES
Continued decline in birth rate will impact baby food sales
The Moroccan baby food market is projected to experience a decline in retail value terms (at constant 2025 ;prices) throughout the forecast period. The country's birth rate is anticipated to decline steadily, reaching 15.
Marketing strategies will shift amid regulatory landscape
Moroccan law prohibits the advertising of milk formula, with the government promoting breastfeeding as the preferred option for infant nutrition. In response, milk formula companies are expected to shift their focus towards marketing toddler and specialist milk formulas.
Middle-income households will lead trend towards premium options
The Moroccan baby food market is heavily reliant on imports, rendering it particularly vulnerable to fluctuations in global raw material prices. At the same time, a growing number of middle-income consumers with smaller families of one or two children are more willing to invest in premium brands that promise better nutrition and health benefits for their children.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Morocco?
- Which are the leading brands in Baby Food in Morocco?
- How are products distributed in Baby Food in Morocco?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Morocco?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Morocco - Category analysis
KEY DATA FINDINGS
Marginal growth amid demographic challenges
Nestlé leads while Cooperative COPAG makes strides
Health and beauty specialists remains key distribution channel as supermarkets gain ground
Continued decline in birth rate will impact baby food sales
Marketing strategies will shift amid regulatory landscape
Middle-income households will lead trend towards premium options
Dairy Products and Alternatives in Morocco - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!