PROSPECTS AND OPPORTUNITIES
Premiumisation is set to drive value growth in baby food over the forecast period
Value sales of baby food in Sweden are expected to rise steadily over the forecast period. Although the birth rate is projected to eventually shift into positive territory, volume growth is anticipated to remain modest.
Health and wellness trends will shape new product developments in baby food
Over the forecast period, health and wellness will remain a key focus in new product development within baby food. It is anticipated that forthcoming launches will consistently emphasise no added sugar, instead containing only naturally occurring sugars derived from fruit and vegetable content.
Sustainability is set to remain a central concern over the forecast period
Sustainability is important to Swedish parents, with climate change, carbon footprint and ethical values set to be driving trends throughout the forecast period. As such, baby food brands will be focused on eco-friendly goods and activations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Sweden?
- Which are the leading brands in Baby Food in Sweden?
- How are products distributed in Baby Food in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Sweden - Category analysis
KEY DATA FINDINGS
High-quality, locally sourced baby food drives value growth in 2025
Semper AB retains its lead while Conaxess Trade Sweden AB is the most dynamic player
Supermarkets retain the lead while Costco Sweden impacts the distribution landscape
Premiumisation is set to drive value growth in baby food over the forecast period
Health and wellness trends will shape new product developments in baby food
Sustainability is set to remain a central concern over the forecast period
Dairy Products and Alternatives in Sweden - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!