PROSPECTS AND OPPORTUNITIES
Despite positive outlook, penetration of baby food will remain low
Young adults, particularly women, are delaying marriage and family planning due to factors such as career focus, economic independence, social status, and other familial responsibilities that take precedence over personal parental aspirations. Additionally, with the rising cost of living in these inflationary times, childbearing is not a priority for most expatriates.
Organic segment to support value sales through premiumisation
In addition to preparing food at home for their infants, working parents are increasingly prioritising organic prepared baby food options. Brands such as Gerber and Ella’s Kitchen cater for this demand with organic products, while gluten free options, such as Nestlé Middle East’s Cerelac gluten free cereal, are also gaining popularity.
Modest growth for special baby milk formula over forecast period
Special baby milk formula in the United Arab Emirates is poised for modest growth over the forecast period, primarily due to its reliance on medical prescriptions and the niche consumer base. However, with increasing awareness, advancements in medical research, and strategic partnerships, there are opportunities for market expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in United Arab Emirates?
- Which are the leading brands in Baby Food in United Arab Emirates?
- How are products distributed in Baby Food in United Arab Emirates?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Arab Emirates?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Low birth rate in local market dampens performance of baby food
Low penetration of prepared baby food, but parents are attracted by convenience
E-commerce continues to make gains due to busy lifestyles
Despite positive outlook, penetration of baby food will remain low
Organic segment to support value sales through premiumisation
Modest growth for special baby milk formula over forecast period
Dairy Products and Alternatives in the United Arab Emirates - Industry Overview
Dairy products and alternatives in 2024: The big picture
Key trends in 2024
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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