PROSPECTS AND OPPORTUNITIES
Despite the expectation of low current value growth, the falling birth rate will prompt continued volume decline
Retail sales of baby food in France are forecast to increase at a current value CAGR of 1% over the forecast period, reaching EUR1.3 billion by 2025.
Distribution shift likely as more consumers try out discount retailers, although trust will need to be established
In the coming years, France is expected to see a notable shift in the distribution of baby food, driven by the emergence of discount retailers offering a wide range of baby food products at significantly reduced prices. One such retailer, Beans, based in Lille, has begun to make waves by sourcing products from major manufacturers that are on clearance sales, have short expiry dates, packaging defects, or excess production.
Opportunities will remain for organic products, particularly those with French ingredients
Organic products are set to drive growth in baby food in France in the forecast period, fuelled by rising consumer demand for natural and safe feeding options for infants. Organic products already make up a substantial share of prepared baby food, with private label lines being amongst the leaders.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in France?
- Which are the leading brands in Baby Food in France?
- How are products distributed in Baby Food in France?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in France?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in France - Category analysis
KEY DATA FINDINGS
Falling birth rate impacts sales, but milk formula maintains its growth trend
While Blédina maintains its lead, smaller organic brands see stronger performances
Grocery retailers dominate, but retail e-commerce and pharmacies see rising shares
Despite the expectation of low current value growth, the falling birth rate will prompt continued volume decline
Distribution shift likely as more consumers try out discount retailers, although trust will need to be established
Opportunities will remain for organic products, particularly those with French ingredients
Dairy Products and Alternatives in France - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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