PROSPECTS AND OPPORTUNITIES
Structural shifts shape a polarised market
Sales of baby food in China are expected to continue to decline over the forecast period. While the drop in birth rates remains the core challenge, underlying structural shifts are transforming market dynamics.
Rising demand for functional and organic offerings
Parents in China are becoming more proactive in managing infant health through tailored nutrition, turning baby food into a functional wellness category. This trend is gaining strength as delayed parenting, rising education levels and smaller family sizes make parents more meticulous in feeding decisions.
Digital and technological innovation: from channel control to consumer loyalty
Baby food in China is undergoing a digital reset, from traditional dealer networks focused on price control to consumer-first strategies built on direct engagement, data and trust. Major players are shifting from wholesale dominance to direct-to-consumer ecosystems that leverage online platforms, CRM systems, instant delivery logistics and loyalty programmes.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in China?
- Which are the leading brands in Baby Food in China?
- How are products distributed in Baby Food in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in China - Category analysis
KEY DATA FINDINGS
Baby food enjoys pockets of resilience amid broader decline
Leaders hold ground as niche players rise
Traditional non-grocery retail still anchors trust
Structural shifts shape a polarised market
Rising demand for functional and organic offerings
Digital and technological innovation: from channel control to consumer loyalty
Dairy Products and Alternatives in China - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
-
-
- Liquid Standard Milk Formula
- Powder Standard Milk Formula
-
- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
-
- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
-
- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
-
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!