PROSPECTS AND OPPORTUNITIES
Per capita consumption growth is expected, however the target population will decline
Sales of baby food in Ukraine are expected to rise overall during the forecast period, supported by the country’s relatively low per capita consumption, which provides room and opportunity for growth. While categories such as baby snacks, pasta, and sauces (other baby food) are likely to face headwinds due to low consumer awareness and a reduction in impulse purchasing amid the ongoing economic crisis, core segments such as dried baby food and prepared baby food are expected to maintain steady demand.
Galicia and Vitmark launch innovations which could boost their positions across the forecast period
Local brand Galicia, already well-established among adult consumers for its 100% juice offerings, has entered baby food with a new line of natural juices and purées. The products are positioned as high-quality nutrition, free from added sugar and water, artificial dyes, and preservatives.
Health, convenience and specialised nutrition are expected to be key growth drivers
As consumers in Ukraine lead increasingly busy lifestyles, demand is expected to grow for baby food products that offer greater convenience. This trend is likely to support sales across prepared baby food and other categories such as juices, water, and snacks—particularly those available in user-friendly packaging formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Baby Food industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Baby Food in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Baby Food in Ukraine?
- Which are the leading brands in Baby Food in Ukraine?
- How are products distributed in Baby Food in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Baby Food?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Baby Food in Ukraine - Category analysis
KEY DATA FINDINGS
Positive value growth is driven by inflation and stable demand for prepared baby food
Nutricia Ukraine TOV retains its leadership in baby food despite strong competition
Supermarkets retains its lead while retail e-commerce gains share in 2025
Per capita consumption growth is expected, however the target population will decline
Galicia and Vitmark launch innovations which could boost their positions across the forecast period
Health, convenience and specialised nutrition are expected to be key growth drivers
Dairy Products and Alternatives in Ukraine - Industry Overview
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
DISCLAIMER
The following categories and subcategories are included:
Baby Food
- Dried Baby Food
- Prepared Baby Food
- Other Baby Food
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- Liquid Standard Milk Formula
- Powder Standard Milk Formula
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- Liquid Follow-on Milk Formula
- Powder Follow-on Milk Formula
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- Liquid Growing-Up Milk Formula
- Powder Growing-Up Milk Formula
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- Liquid Special Baby Milk Formula
- Powder Special Baby Milk Formula
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Baby Food research and analysis database.
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